Market America, Greensboro, NC, has introduced the Nutri-Physical Gene SNP DNA Screening Analysis program. The project allows consumers, through DNA analysis, to discover opportunities for health optimization based on diet and lifestyle choices through a customized nutritional supplement program. The Nutri-Physical Gene SNP DNA Screening Analysis consists of a DNA sample collection kit, including a cotton swab to collect the sample by rubbing it on the inside of the cheek, along with a lifestyle questionnaire. After a complex analysis of the sample and questionnaire, consumers will receive a personalized report that will suggest possible lifestyle changes and a nu­traceutical regimen designed to ad­dress identified health concerns.